Bancheng / Blog

A free blog that lives on your own site

Start a blog for free, with 30 posts a month. The difference: the addresses of those posts belong to you, not to a platform.

A blog post on a demo site: title, date, tags and cover image, with the blog section named by the owner in the top menu — Each post has its own URL, title, date and tags, and the owner chose the name of the blog section. A post on a fictional demo restaurant site (in Chinese).

You name the section

By default it's called "News", which suits a business. For a personal blog that name feels odd — so change it to "Journal", "Notes", "Recipes" or anything else, and the menu updates with it.

Search engines find you, not the platform

Every post has its own URL, its own title and description, and matching structured data. It's added to your site's sitemap automatically, and search engines are notified when you publish.

Upgrade and connect your own domain, and the addresses are entirely yours. If you ever move, what you've built comes with you — the content can be exported, and you don't have to start your URLs over.

How it compares with writing on someone else's platform

To be honest, platforms like Medium have one thing we can't give you: a ready-made audience. Post there and people browsing the platform may come across it; post on your own site and, at first, nobody does.

What you get in exchange is control. The layout is yours, the addresses are yours, and you decide whether there are ads — nobody puts someone else's recommendations next to your writing. If you're writing for the long term — a portfolio, professional know-how, the story of your business — that's worth it. If you just want more people to see what you're thinking today, a platform is faster.

Handy extras

Comments, with the option to approve them before they appear
Posts can feed the AI assistant's knowledge (paid plans)
A newsletter sign-up section: readers leave their email and get new posts sent to them

FAQ

Whose address are the articles under?

Yours — they live on your site. Connect your own domain after upgrading and the URLs are entirely yours, so you never start over if you move.

Can I rename the blog section?

Yes. Call it News, Journal, Tips — whatever fits. You change the name in the dashboard.

Will search engines index my articles?

Yes. Each article gets its own URL and structured data and is added to your site's sitemap automatically.

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