Going global: multilingual preparations for your website and support

For overseas business, the first step is often "translate the website into English". But translating text alone can still leave customers stuck elsewhere.

1. Each language gets its own URL

The Chinese and English versions of a page should have separate URLs so search engines can index them separately and customers in each language can find them.

2. Search in that language's wording

A literal translation of a title is not necessarily what foreign customers search for. Rewrite the titles and descriptions of key pages the way that language is used.

3. Support must answer in the customer's language

If a customer asks on the English page and gets a Chinese reply, the effort is wasted. An AI assistant can answer in the visitor's language from the same knowledge base.

4. Prices and payment

Overseas customers are used to different currencies and payment methods. Before launch, decide what you will charge and how.

5. Start with the most important languages

You do not need ten languages at once. Do the one or two that matter most well, then expand. This site is currently available in Traditional Chinese, English and Japanese.