What are AEO and GEO? Preparing your website for AI search
We used to search by keyword, click a result and read the page ourselves. Now more people ask an AI directly and it hands back a prepared answer. That means even a site ranked high in search results can stay invisible if the AI does not cite it when assembling the answer.
What AEO and GEO mean
AEO (Answer Engine Optimization) makes your content the kind of answer an answer engine adopts; GEO (Generative Engine Optimization) is the version aimed at generative AI. The goal is the same: to be cited when the AI answers a related question.
What your website can do first
- Write the questions customers really ask as clear Q&A.
- Give each page one topic, with titles in your customers' own words.
- State your company name, services and contact details clearly and consistently.
- Keep the site fast and make the mobile version complete.
Why focus on keywords
Trying to be cited for every question is unrealistic. Pick the 20 keywords closest to your business and build each one out in depth; that works better than writing a little about everything. This is how our "optimisation for 20 chosen AI-platform keywords" service works.
